I was recently contacted by an existing associate, Claire Robinson, who asked me to assist in creating local awareness for her new business, Essex Cryo Clinic. Claire was looking to increase the company's profile and reach a potential new audience as part of a co-ordinated launch campaign.
I approached local magazine, West Essex Life, with the idea and concept for a feature. I worked with Claire to outline the content required and subsequently organised the interview with t
Working with a number of partner venues - Chigwell Golf Club, West Essex Golf Club and the Woodford Wells Club - I have organised several client nights and showcase events for Abbotts Travel. For each event, I approach a specific supplier or a group of suppliers with a proposal to create an event. A budget and date is agreed and then I work with the venue to design and host the event. I project manage every detail from the schedule creation to the delivery of the event includ
In December 2016, I was tasked with finding local partners/ venues where Abbotts Travel could host showcase events. I responded to an approach from Chigwell Golf Club; the Abbott family had historic ties to Chigwell Golf Club and several clients were also members. I met with board members to discuss a workable strategy that would benefit both golf club members and Abbotts Travel clients. The partnership was signed off and we agreed a trial period. This has subsequently been r
As a freelance business development manager for Abbotts Travel, I am responsible for creating brand awareness for the agency and reaching new audiences; forging relationships with key local partners; and providing a platform for better engagement with suppliers. I found a solution that satisfies all the above. In 2016, I approached a number of local magazines about running editorials using content from Abbotts Travel's suppliers. For each magazine we work with, I have put tog
I was tasked by Abbotts Travel to develop new business relationships in the local area. I decided that a local business networking organisation might be useful to Abbotts, and after much research, we joined the 'B4B Redbridge' chapter of Business Network International (BNI), who was looking for an established travel agent partner for its members. www.abbottstravel.com/single-post/2017/11/05/Abbotts-Travel-joins-the-BNI I represented Abbotts Travel at weekly meetings, making r