Project: Partnerships with local golf clubs



In December 2016, I was tasked with finding local partners/ venues where Abbotts Travel could host showcase events.


I responded to an approach from Chigwell Golf Club; the Abbott family had historic ties to Chigwell Golf Club and several clients were also members.


I met with board members to discuss a workable strategy that would benefit both golf club members and Abbotts Travel clients.


The partnership was signed off and we agreed a trial period. This has subsequently been renewed and extended.


The arrangement includes:


  • discounted travel for golf club members

  • use of the golf club by Abbotts Travel for showcase events

  • invitations to golf club members to showcase events

  • Abbotts Travel newsletter to golf club members


www.abbottstravel.com/single-post/2016/12/01/On-The-Links-A-partnership-with-Chigwell-Golf-Club



In February 2019, Abbotts Travel decided it wanted to build further ties with local partners and so I approached West Essex Golf Club in Chingford.


I met with the club secretary to outline the vision and proposal. I designed and agreed a strategy and put in place a partnership which started in March 2019.


We had an initial presence by way of an ad in the golf club magazine, a banner in the clubhouse banner, a banner on the golf course and involvement in key club events.


We held the first of a series of showcase events at the club in May.


www.abbottstravel.com/single-post/2019/02/27/Into-The-West-Abbotts-Travel-to-team-up-with-West-Essex-Golf-Club




Click here to view a list of showcase events held at these partner venues:

www.abbottstravel.com/showcase-events


#partnershipbuilding #businessgrowth #abbottstravel #chigwellgolfclub #westessexgolfclub

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Minty Highway Limited is registered as a company in England and Wales: No. 05132416

​Registered Office: Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG

 

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