In December 2016, I was tasked with finding local partners/ venues where Abbotts Travel could host showcase events.
I responded to an approach from Chigwell Golf Club; the Abbott family had historic ties to Chigwell Golf Club and several clients were also members.
I met with board members to discuss a workable strategy that would benefit both golf club members and Abbotts Travel clients.
The partnership was signed off and we agreed a trial period. This has subsequently been renewed and extended.
The arrangement includes:
discounted travel for golf club members
use of the golf club by Abbotts Travel for showcase events
invitations to golf club members to showcase events
Abbotts Travel newsletter to golf club members
In February 2019, Abbotts Travel decided it wanted to build further ties with local partners and so I approached West Essex Golf Club in Chingford.
I met with the club secretary to outline the vision and proposal. I designed and agreed a strategy and put in place a partnership which started in March 2019.
We had an initial presence by way of an ad in the golf club magazine, a banner in the clubhouse banner, a banner on the golf course and involvement in key club events.
We held the first of a series of showcase events at the club in May.
Click here to view a list of showcase events held at these partner venues: