I was recently contacted by an existing associate, Claire Robinson, who asked me to assist in creating local awareness for her new business, Essex Cryo Clinic. Claire was looking to increase the company's profile and reach a potential new audience as part of a co-ordinated launch campaign.
I approached local magazine, West Essex Life, with the idea and concept for a feature. I worked with Claire to outline the content required and subsequently organised the interview with t
In 2013, Abbotts Travel made the decision to engage with clients, partners and suppliers on a regular basis via a newsletter. I devised a newsletter strategy and worked with our designer on a template. On an ongoing basis, I am still responsible for the newsletter content and mailing list, which is analysed and pruned regularly. The voice of the newsletter matches the in-house tone of the website content, and Abbotts receives regular compliments about both the style and conte
As a freelance business development manager for Abbotts Travel, I am responsible for creating brand awareness for the agency and reaching new audiences; forging relationships with key local partners; and providing a platform for better engagement with suppliers. I found a solution that satisfies all the above. In 2016, I approached a number of local magazines about running editorials using content from Abbotts Travel's suppliers. For each magazine we work with, I have put tog
I was tasked by Abbotts Travel to develop new business relationships in the local area. I decided that a local business networking organisation might be useful to Abbotts, and after much research, we joined the 'B4B Redbridge' chapter of Business Network International (BNI), who was looking for an established travel agent partner for its members. www.abbottstravel.com/single-post/2017/11/05/Abbotts-Travel-joins-the-BNI I represented Abbotts Travel at weekly meetings, making r
In 2016, I was approached by Just Ducks - a UK-based retailer of branded and bespoke rubber ducks - and asked to project manage the build of a new website, including an online shop, as well as overseeing their a digital marketing strategy. I worked closely with senior personnel, a website programmer and marketing consultant to initially create a platform for a comprehensive website solution that included full navigation, functionality and the design of a retail store. I creat