Project: Monthly newsletters


In 2013, Abbotts Travel made the decision to engage with clients, partners and suppliers on a regular basis via a newsletter.


I devised a newsletter strategy and worked with our designer on a template.


On an ongoing basis, I am still responsible for the newsletter content and mailing list, which is analysed and pruned regularly.


The voice of the newsletter matches the in-house tone of the website content, and Abbotts receives regular compliments about both the style and content.


www.abbottstravel.com/newsletters


#contentcreation #clientliaison #newsletters

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Minty Highway Limited is registered as a company in England and Wales: No. 05132416

​Registered Office: Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG

 

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