I was recently contacted by an existing associate, Claire Robinson, who asked me to assist in creating local awareness for her new business, Essex Cryo Clinic. Claire was looking to increase the company's profile and reach a potential new audience as part of a co-ordinated launch campaign.
I approached local magazine, West Essex Life, with the idea and concept for a feature. I worked with Claire to outline the content required and subsequently organised the interview with t
In December 2016, I was tasked with finding local partners/ venues where Abbotts Travel could host showcase events. I responded to an approach from Chigwell Golf Club; the Abbott family had historic ties to Chigwell Golf Club and several clients were also members. I met with board members to discuss a workable strategy that would benefit both golf club members and Abbotts Travel clients. The partnership was signed off and we agreed a trial period. This has subsequently been r
I was tasked by Abbotts Travel to develop new business relationships in the local area. I decided that a local business networking organisation might be useful to Abbotts, and after much research, we joined the 'B4B Redbridge' chapter of Business Network International (BNI), who was looking for an established travel agent partner for its members. www.abbottstravel.com/single-post/2017/11/05/Abbotts-Travel-joins-the-BNI I represented Abbotts Travel at weekly meetings, making r
In 2016, Abbotts Travel was encouraged to submit an entry for the Top 50 Travel Agencies awards by Travel Trade Gazette (TTG), the travel industry's premier publication. I suggested that this could be useful to Abbotts Travel in order to raise its profile within the travel industry, as well as exposing the business to a wider audience among the public, trade and supply partners. The awards submission entailed the creation of a detailed document covering background, history,
In 2016, I was approached by Just Ducks - a UK-based retailer of branded and bespoke rubber ducks - and asked to project manage the build of a new website, including an online shop, as well as overseeing their a digital marketing strategy. I worked closely with senior personnel, a website programmer and marketing consultant to initially create a platform for a comprehensive website solution that included full navigation, functionality and the design of a retail store. I creat