I was recently contacted by an existing associate, Claire Robinson, who asked me to assist in creating local awareness for her new business, Essex Cryo Clinic. Claire was looking to increase the company's profile and reach a potential new audience as part of a co-ordinated launch campaign. I approached local magazine, West Essex Life, with the idea and concept for a feature. I worked with Claire to outline the content required and subsequently organised the interview with t

As a freelance business development manager for Abbotts Travel, I am responsible for creating brand awareness for the agency and reaching new audiences; forging relationships with key local partners; and providing a platform for better engagement with suppliers. I found a solution that satisfies all the above. In 2016, I approached a number of local magazines about running editorials using content from Abbotts Travel's suppliers. For each magazine we work with, I have put tog

In 2016, Abbotts Travel was encouraged to submit an entry for the Top 50 Travel Agencies awards by Travel Trade Gazette (TTG), the travel industry's premier publication. I suggested that this could be useful to Abbotts Travel in order to raise its profile within the travel industry, as well as exposing the business to a wider audience among the public, trade and supply partners. The awards submission entailed the creation of a detailed document covering background, history,