I was recently contacted by an existing associate, Claire Robinson, who asked me to assist in creating local awareness for her new business, Essex Cryo Clinic. Claire was looking to increase the company's profile and reach a potential new audience as part of a co-ordinated launch campaign.
I approached local magazine, West Essex Life, with the idea and concept for a feature. I worked with Claire to outline the content required and subsequently organised the interview with t
Working with a number of partner venues - Chigwell Golf Club, West Essex Golf Club and the Woodford Wells Club - I have organised several client nights and showcase events for Abbotts Travel. For each event, I approach a specific supplier or a group of suppliers with a proposal to create an event. A budget and date is agreed and then I work with the venue to design and host the event. I project manage every detail from the schedule creation to the delivery of the event includ
In 2013, Abbotts Travel made the decision to engage with clients, partners and suppliers on a regular basis via a newsletter. I devised a newsletter strategy and worked with our designer on a template. On an ongoing basis, I am still responsible for the newsletter content and mailing list, which is analysed and pruned regularly. The voice of the newsletter matches the in-house tone of the website content, and Abbotts receives regular compliments about both the style and conte
In 2016, I was approached by Just Ducks - a UK-based retailer of branded and bespoke rubber ducks - and asked to project manage the build of a new website, including an online shop, as well as overseeing their a digital marketing strategy. I worked closely with senior personnel, a website programmer and marketing consultant to initially create a platform for a comprehensive website solution that included full navigation, functionality and the design of a retail store. I creat