I was recently asked by leading travel industry publication, The Travel Trade Gazette (TTG), to contribute to the making of a business advice video on how to plan and host client events.
I was joined by Mark Swords, owner of independent travel agent Swords Travel, and Andrew Doherty, senior features reporter for TTG.
We covered all aspects of putting on travel events for clients from the creation of the event idea and strategy; how to plan, market and manage it; the logistics of ensuring it runs smoothly; and following up to ensure the best opportunity of seeing a beneficial return.