In 2016, Abbotts Travel was encouraged to submit an entry for the Top 50 Travel Agencies awards by Travel Trade Gazette (TTG), the travel industry's premier publication. I suggested that this could be useful to Abbotts Travel in order to raise its profile within the travel industry, as well as exposing the business to a wider audience among the public, trade and supply partners. The awards submission entailed the creation of a detailed document covering background, history,